I find book titles hard.
I spent a decade working on my first novel and I still didn’t have a title I liked when I submitted it to publishers. This turned out not to be a problem. In fact, when I was offered a contract I was surprised to learn that publishers generally retain the right to title (or re-title) your book and design its cover any way they see fit. It’s not completely unheard of for authors to hate the title or cover that clothes their work.
Luckily that didn’t happen to me. I loved both the title and the cover that Moody Publishers came up with for my hands came away red (on sale on Amazon for $5.20 at the moment, on kindle for $7.49, or for the Nook at $7.99).
Sometime during the year and a half between when I signed the contract and “Hands” came out, I asked my editor about how they come up with titles.
“The editorial and marketing staff generally have a big meeting,” he said. “Everyone’s read a copy of the book and we brainstorm on flip chart sheets about concepts and images and words that might suit. We also go through the book looking for phrases that might work. We hope that sometime during several hours of collective brainpower something perfect will just jump out at us.”
Apparently that’s what happened with my novel. Someone in that meeting had underlined the phrase “my hands came away red” – words spoken by the narrator in a pivotal scene about one third of the way through the story – and that phrase became my book’s title.
This time around I started thinking about titles right from the beginning, and for three years all the titles I came up with lacked something. Some were too cute and kitschy, others were too bland, too confusing, or too unrelated to the main storyline. I was Goldilocks with the bear’s porridge, except there were a hundred different bears.
A couple of months ago I decided to mimic the process a publishing house might undertake. I went through the book with a red pen looking for phrases that might make good titles. I also set up an excel spreadsheet and brainstormed words related to the theme of the book. Then I started to play with the different images in my list. I listed a bunch of three word titles, five word titles, and six word titles.
And, finally, something just right jumped out at me.
LOVE AT THE SPEED OF EMAIL
Title, check. Phew. Next on my list? To go over the text for the back cover with a fine tooth-comb. And then to go over it again.
“My advice is not to wait to be struck by an idea. If you’re a writer, you sit down and damn well decide to have an idea. That’s the way to get an idea.”